I reckon the answer’s a definite yes, mate. Especially when I take a squiz at me sales reports from at least one major agency. We’re noticing a fair dinkum increase in the number of images getting licensed, then refunded and licensed again at a higher rate.

I reckon what’s going on is the classic move of licensing a stock image at a smaller size or for a lower rate usage, like licensing for editorial use and then chucking it in an ad or for commercial use.

No one’s owning up to using AI to suss out photo usage after they’re sold—especially not the agencies. They never really gave a toss about misuse, as long as they got their cut.

Then this tech rocks up, which I reckon can fully automate the process. No need for any human touch.

More dollars coming in, bugger all cost, and no extra work needed.